7-Eleven → Emotional Support Pizza
There are more losers than winners when it comes to football. After all, only two teams make it to the Super Bowl. Thirty don’t. And a handful come painfully close. For those fans, Super Bowl Sunday can be... hard.
So instead of celebrating those winning teams, we helped 7-Eleven give free Emotional Support Pizzas to everyone whose team wasn’t going to the Super Bowl.
Then we made it personal.
With targeted, hyper-local messaging, we spoke to fans the moment their teams dropped out of the NFL playoff race.
In DC, Buffalo and Kansas City, fans were immediately hit in the aftermath of their loss. If you’re a Commanders or Bills fan, I apologize in advance.
Created with my awesome partner Reed Wilson